As a small business owner or solo professional, you’ve got many processes and procedures in place, not to mention lots of outwardly facing marketing things, like your LinkedIn profile and your website. Over time, it’s easy to look at them, without really seeing them. That can be a problem, particularly as your business grows and […]
Keeping a Fresh Eye on Your Business Read More »
Keeping appointments and deadlines in a calendar is essential. Without one, unless you’ve got a great memory (which I don’t), things can go bad, really quickly! Unfortunately, many people still struggle with electronic calendar set-up, something I see with clients all the time. This is how it usually happens: They have a job before they
Untangling Your Messy Calendar Read More »
Crafting your email newsletter may feel like a chore, but with these 11 steps you will be on the path to success! 1. Write a Blog Post Newsletters and blog posts go hand in hand. Creating both will help you attract more visitors to your website and grow your contact list. If you haven’t already,
11 Steps to Crafting Your Email Newsletter Read More »
Being organized is a BIG part of having a successful business. If you are feeling less than organized, put some of these tips into action and see if they help your productivity. Where do you start when trying to organize your business for success? Starting with a clean workspace is a great place to begin!
Your Friend – And Mine – Organization Read More »
Establishing an effective communication strategy is important in today’s world. Of course, you will want to share special promotions but to be successful, you need to also provide objective, interesting, and helpful content that can help your readers solve a problem. An email newsletter is a great way to communicate with your audience because it
11 Steps to Launching Your Small Business Email Newsletter Read More »
In a previous post, I shared how to organize yourself and your business. In case you missed it, you can check out that post here – 9 Ways to Get Your Business Organized Right Now. To manage my business tasks I use Asana, a project management software. If you are not familiar with project management
Asana: Task Management Software for your Small Business Read More »
Clients and prospective clients come to me with a big idea or project they want to tackle. Some are brimming with excitement, others with concern. Either way, some jump right in, while others hang back. Procrastination is something we’ve all been guilty of now and then. Whatever the specifics, I think it stems from a
Stop Procrastination! (Now, Not Tomorrow) Read More »
I was talking with a client recently about her newsletter. While we were on a call, she began struggling to find a document I had sent a few months ago. She looked in her email, she searched her hard drive, she even looked through a pile of papers she had stacked on her desk. After
Save Time with These Three Filing Tips Read More »
Email newsletters are essential for small businesses, and many are missing out on this important tool. Not only does it help you stay in touch with current clients or customers that want to hear from you (keeping you top of mind), but it also helps you to educate your subscribers, send traffic to your website,
9 Reasons Why Your Small Business Needs an Email Newsletter Read More »
When meeting with new clients, there’s one question I hear often: “How can I take my business to the next level?” Some even ask if there is some kind of checklist or template, they can use to make this happen. Unfortunately, there is no universal set of tactics that are suited for every business. However,
Want a Better Business? Start With What’s Broken! Read More »
